stakeholder management
The tourism CRM that actually gets tourism
Your destination's relationships are complex. Whereabouts goes beyond the traditional CRM to organize your stakeholders the way travelers actually search. Keep your team connected. Make your destination data work.
More than a CRM. A destination data platform.
Traditional tourism CRMs give you a contact list. Whereabouts gives you the foundation for everything your destination does.
People, not just organizations
Tourism partnerships aren't really between organizations. They're between people. Sarah at the Chamber. Mike who runs the kayak tours. Whereabouts tracks the humans behind the businesses, because relationships travel with people.
- Link people to multiple organizations
- Track role changes and contact history
- Never lose a relationship when someone moves on
- See the full network of your destination's connections
Smart tags
Sort and categorize your Directory with tags built specifically for tourism destinations. Start with our research-backed taxonomy, then add custom tags that capture what makes your destination unique.
- Pre-built tourism tags based on traveler search patterns
- Custom tags for local events ("Blueberry Festival," "Harvest Market")
- Filter and segment for targeted communications
- Tags sync to your website and marketing channels
Activity tracking & notes
See what's been changed and what needs attention with complete activity tracking. Tag team members in internal notes and make sure nothing falls through the cracks—even when your team changes.
Full activity history on every record
- @mention team members for follow-up
- Internal notes that stay internal
- Filter by date, person, or type of change
Broadcasts
A powerful messaging system to share updates and resources with groups of users in your Whereabouts account. Send documents, videos, courses, and announcements to exactly the right people.
- Send messages to specific membership type or custom lists
- Share documents, videos, and training materials
- Track who's received and engaged with your content
- Schedule broadcasts for optimal timing
Ready to see your destination data differently?
Join the DMOs who've moved beyond spreadsheets and bloated CRMs to a platform built for how tourism actually works.
