Introducing the new Tripper

Self-serve interactive itineraries to show off your destination.

Tripper gives you the freedom to create and publish engaging itineraries right from your Directory. No separate app to download. Starting at $4,999/yr.

The only itinerary software that’s built for destination storytelling.

Tripper transforms your business listings into interactive, scrollable journeys. Alongside operator information you can add deeper context, highlight favourite views and give insider tips, the exact kind of information that AI can’t do. Placing your destination’s attractions and tourism businesses on the literal map sparks visitor imagination and gets them planning their visit.

Showcase your operators and inspire your visitors. Destinations are using Tripper to:

  • Create weekend road trips for each of their audience segments
  • Showcase culinary and local producers on a foodie tour
  • Highlight a historic walking trip in their region’s downtown
  • Promote a new cycling route with rest stops, lookouts, and bike-friendly accommodations

Built on your Directory, Tripper saves you time

  • Tripper uses the operator profiles already in your Whereabouts Directory, no data re-entry required
  • When a business profile is updated in your Directory, it’s automatically synced in Tripper, keeping the trip accurate and your website trustworthy

Keep your visitors on the page.

Our research shows that travelers spend 78% longer engaging with interactive content than static pages. Add Trippers to any of your destination’s key content and see your engagement improve.

Easy to build

  • Intuitive drag and drop builder lets you build single or multi-day trips for driving, walking or cycling
  • Offer multiple options for meals or accommodations, promoting more businesses with each trip
  • Set your custom colours to match your destination branding

Easy to publish

  • Choose from three display options: inline, rich preview, or text button
  • One simple embed code lets you publish your itineraries in articles, blogs and webpages.
  • Every Tripper can be downloaded as a PDF for offline reference

Tripper also tracks the stats you need to know

  • Built-in analytics for easy reporting
  • Track clicks, views, and engagement per operator
  • See how many times your trips have been downloaded

Unlimited ideas, unlimited trips, unlimited Trippers.

All of this now comes standard in every Whereabouts account.